Propensity-to-buy models estimate the likelihood that a customer will purchase a specific product/service over a specified period of time. These models are based on behavioral data, transactions, demographics, digital interactions, and historical responses to offers to discover which factors most strongly influence interest in a specific product/service. The result is an estimation of the actual propensity to buy, which allows to prioritize customers with high potential.

Key benefits:

• Targeting offers only to customers with a high probability of purchase, which increases conversion
• Reducing marketing costs by eliminating campaigns to customers without interest
• Higher revenue and more efficient management of resources